Building New Businesses at the Edge

Building New Businesses at the Edge

Building New Businesses at the Edge

Product, Marketing, and Fundraising Services for Companies Seeking to Win

Product, Marketing, and Fundraising Services for Companies Seeking to Win

Product, Marketing, and Fundraising Services for Companies Seeking to Win

At the edge

of large markets

At the edge of large markets

where new categories can be created

where new categories can be created

At the edge

of new technologies

At the edge of new technologies

where new solutions can be enabled

where new solutions can be enabled

At the edge

of societal shifts

At the edge of societal shifts

where new needs

can be illuminated

where new needs can be illuminated

Building New Businesses at the Edge

Product, Marketing, and Fundraising Services for Companies Seeking to Win

At the edge of large markets

where new categories can be created

At the edge

of new technologies

where new solutions can be enabled

At the edge of societal shifts

where new needs can be illuminated

We help turn innovations into successful businesses

We help turn innovations into successful businesses

We help turn innovations into successful businesses

We help turn innovations into successful businesses

Ishikawa Consulting helps technology companies and their investors build businesses with product management, marketing, operations, and fundraising services. We accelerate the learning curve for early-stage companies and efficiently augment operations for later-stage companies.

We serve clients at various stages of growth and in varying capacities, as needs dictate. We have a particular affinity for startups, where we’ve helped build high-performance growth-mindset teams that can turn technology and process innovations into successful businesses.  

Ishikawa Consulting helps technology companies and their investors build businesses with product management, marketing, operations, and fundraising services. We accelerate the learning curve for early-stage companies and efficiently augment operations for later-stage companies.

We serve clients at various stages of growth and in varying capacities, as needs dictate. We have a particular affinity for startups, where we’ve helped build high-performance growth-mindset teams that can turn technology and process innovations into successful businesses.  

Ishikawa Consulting helps technology companies and their investors build businesses with product management, marketing, operations, and fundraising services. We accelerate the learning curve for early-stage companies and efficiently augment operations for later-stage companies.

We serve clients at various stages of growth and in varying capacities, as needs dictate. We have a particular affinity for startups, where we’ve helped build high-performance growth-mindset teams that can turn technology and process innovations into successful businesses.  

Interim Executive Support

(e.g., CMO, CPO)

Defined Project Support

(e.g., product lifecycle management, marketing plans and implementation, investor presentations and due diligence references)

Executive Coaching

Track record of success

Track record of success

Track record of success

Track record of success

We have helped clients in a range of markets including: Cybersecurity, Internet SaaS, Internet Data Analytics, Web 2.0, Web3, and Mobile. We have a particular affinity for startups, where we’ve helped build high-performance growth-mindset teams to turn technology innovations into successful businesses.

Here are some examples of our client successes:

We have helped clients in a range of markets including: Cybersecurity, Internet SaaS, Internet Data Analytics, Web 2.0, Web3, and Mobile. We have a particular affinity for startups, where we’ve helped build high-performance growth-mindset teams to turn technology innovations into successful businesses.

Here are some examples of our client successes:

We have helped clients in a range of markets including: Cybersecurity, Internet SaaS, Internet Data Analytics, Web 2.0, Web3, and Mobile. We have a particular affinity for startups, where we’ve helped build high-performance growth-mindset teams to turn technology innovations into successful businesses.

Here are some examples of our client successes:

Disrupting Two “800 lb. Gorillas” for the Win

Disrupting Two “800 lb. Gorillas” for the Win

Disrupting Two “800 lb. Gorillas” for the Win

FortiusOne was an early-stage startup bringing a revolutionary geographic data visualization and analysis technology to market. They struggled to gain traction at the edge between two large markets – Geospatial Intelligence Systems (GIS) and Web 2.0 Mapping. Jim Ishikawa joined to serve as VP Marketing, leading all marketing programs, including a first-of-its-kind social media launch, which helped lead to a successful B-round.

As the company gained traction, Ishikawa Consulting continued to help grow the business in two subsequent engagements, driving key initiatives such as an updated corporate strategy, a category-defining messaging platform, and the launch of GeoIQ.

After disrupting the GIS and Web 2.0 Mapping markets, FortiusOne/GeoIQ was acquired by ESRI.

FortiusOne was an early-stage startup bringing a revolutionary geographic data visualization and analysis technology to market. They struggled to gain traction at the edge between two large markets – Geospatial Intelligence Systems (GIS) and Web 2.0 Mapping. Jim Ishikawa joined to serve as VP Marketing, leading all marketing programs, including a first-of-its-kind social media launch, which helped lead to a successful B-round.

As the company gained traction, Ishikawa Consulting continued to help grow the business in two subsequent engagements, driving key initiatives such as an updated corporate strategy, a category-defining messaging platform, and the launch of GeoIQ.

After disrupting the GIS and Web 2.0 Mapping markets, FortiusOne/GeoIQ was acquired by ESRI.

FortiusOne was an early-stage startup bringing a revolutionary geographic data visualization and analysis technology to market. They struggled to gain traction at the edge between two large markets – Geospatial Intelligence Systems (GIS) and Web 2.0 Mapping. Jim Ishikawa joined to serve as VP Marketing, leading all marketing programs, including a first-of-its-kind social media launch, which helped lead to a successful B-round.

As the company gained traction, Ishikawa Consulting continued to help grow the business in two subsequent engagements, driving key initiatives such as an updated corporate strategy, a category-defining messaging platform, and the launch of GeoIQ.

After disrupting the GIS and Web 2.0 Mapping markets, FortiusOne/GeoIQ was acquired by ESRI.

Creating a New Category to Drive New Business

Creating a New Category to Drive New Business

Creating a New Category to Drive New Business

Oakley Networks was an Endpoint Security startup that had developed a revolutionary monitoring technology while building a successful solutions business in DoD markets. A new round of funding presented an opportunity, and challenge, to commercialize the technology for the broader Cybersecurity Market.

Jim Ishikawa joined the team as VP Marketing and quickly built a marketing plan to lead the Marketing and Sales Teams. Over time, it became clear to him that Oakley was poised to address a huge unmet need at the edge of the Endpoint Security market, namely the Insider Threat. We quickly swung into action, updating the messaging platform and implementing a new analyst relations strategy.

After gaining traction with the new category, Oakley Networks was acquired by Raytheon.

Oakley Networks was an Endpoint Security startup that had developed a revolutionary monitoring technology while building a successful solutions business in DoD markets. A new round of funding presented an opportunity, and challenge, to commercialize the technology for the broader Cybersecurity Market.

Jim Ishikawa joined the team as VP Marketing and quickly built a marketing plan to lead the Marketing and Sales Teams. Over time, it became clear to him that Oakley was poised to address a huge unmet need at the edge of the Endpoint Security market, namely the Insider Threat. We quickly swung into action, updating the messaging platform and implementing a new analyst relations strategy.

After gaining traction with the new category, Oakley Networks was acquired by Raytheon.

Oakley Networks was an Endpoint Security startup that had developed a revolutionary monitoring technology while building a successful solutions business in DoD markets. A new round of funding presented an opportunity, and challenge, to commercialize the technology for the broader Cybersecurity Market.

Jim Ishikawa joined the team as VP Marketing and quickly built a marketing plan to lead the Marketing and Sales Teams. Over time, it became clear to him that Oakley was poised to address a huge unmet need at the edge of the Endpoint Security market, namely the Insider Threat. We quickly swung into action, updating the messaging platform and implementing a new analyst relations strategy.

After gaining traction with the new category, Oakley Networks was acquired by Raytheon.

Launching a New Business Model to Disrupt the Market

Launching a New Business Model to Disrupt the Market

Launching a New Business Model to Disrupt the Market

GeoTrust was an On-Demand e-Commerce and Internet Security startup, with a new CEO aiming to disrupt the booming SSL market by leveraging a new business model. Initially joining the team as VP Marketing, Jim Ishikawa led all aspects of the marketing program, helping to successfully relaunch the company and raise two new funding rounds within two quarters.

The CEO brought Ishikawa Consulting back over five subsequent engagements to drive key initiatives such as, enterprise market expansion, investor and analyst relations, international business development expansion, investor presentation for IPO, and long-range operating plan.

After 16 quarters of sequential growth and positioned for IPO, GeoTrust was acquired by Verisign.

GeoTrust was an On-Demand e-Commerce and Internet Security startup, with a new CEO aiming to disrupt the booming SSL market by leveraging a new business model. Initially joining the team as VP Marketing, Jim Ishikawa led all aspects of the marketing program, helping to successfully relaunch the company and raise two new funding rounds within two quarters.

The CEO brought Ishikawa Consulting back over five subsequent engagements to drive key initiatives such as, enterprise market expansion, investor and analyst relations, international business development expansion, investor presentation for IPO, and long-range operating plan.

After 16 quarters of sequential growth and positioned for IPO, GeoTrust was acquired by Verisign.

GeoTrust was an On-Demand e-Commerce and Internet Security startup, with a new CEO aiming to disrupt the booming SSL market by leveraging a new business model. Initially joining the team as VP Marketing, Jim Ishikawa led all aspects of the marketing program, helping to successfully relaunch the company and raise two new funding rounds within two quarters.

The CEO brought Ishikawa Consulting back over five subsequent engagements to drive key initiatives such as, enterprise market expansion, investor and analyst relations, international business development expansion, investor presentation for IPO, and long-range operating plan.

After 16 quarters of sequential growth and positioned for IPO, GeoTrust was acquired by Verisign.

Turning Around with a Winning Marketing Strategy

Turning Around with a Winning Marketing Strategy

Turning Around with a Winning Marketing Strategy

Vormetric was an enterprise data security startup in a turnaround situation, with a new CEO rebuilding the management team. Jim Ishikawa joined the team, maintaining marketing momentum during the management transition.

While ramping up on the new technology, he developed a new corporate messaging platform and implemented an analyst outreach plan to validate the messaging prior to the relaunch.

Following a successful turnaround, Vormetric was acquired by Thales.

Vormetric was an enterprise data security startup in a turnaround situation, with a new CEO rebuilding the management team. Jim Ishikawa joined the team, maintaining marketing momentum during the management transition.

While ramping up on the new technology, he developed a new corporate messaging platform and implemented an analyst outreach plan to validate the messaging prior to the relaunch.

Following a successful turnaround, Vormetric was acquired by Thales.

Vormetric was an enterprise data security startup in a turnaround situation, with a new CEO rebuilding the management team. Jim Ishikawa joined the team, maintaining marketing momentum during the management transition.

While ramping up on the new technology, he developed a new corporate messaging platform and implemented an analyst outreach plan to validate the messaging prior to the relaunch.

Following a successful turnaround, Vormetric was acquired by Thales.

Strategic Planning and Marketing Execution for Growth

Strategic Planning and Marketing Execution for Growth

Strategic Planning and Marketing Execution for Growth

Chosen Security was a SaaS On-Demand Security and Identity Management startup challenging entrenched market leaders. Ishikawa Consulting was originally hired to drive a fundraising project. The resulting investor presentation and due diligence book led to a smooth and successful funding round.

Subsequently, with funding in place, the CEO brought us back in to support strategic planning. Jim Ishikawa worked closely with the CTO to prepare a Strategic Growth Plan, and prepared the rest of the Executive Team to gain buy-in from the Board.

In a third engagement, Ishikawa Consulting was hired to shore up Marketing and Product Management teams for a critical marketing and sales initiative launching a new product line.

After carving out a strong position in the market, ChosenSecurity was acquired by PGP/Symantec.

Chosen Security was a SaaS On-Demand Security and Identity Management startup challenging entrenched market leaders. Ishikawa Consulting was originally hired to drive a fundraising project. The resulting investor presentation and due diligence book led to a smooth and successful funding round.

Subsequently, with funding in place, the CEO brought us back in to support strategic planning. Jim Ishikawa worked closely with the CTO to prepare a Strategic Growth Plan, and prepared the rest of the Executive Team to gain buy-in from the Board.

In a third engagement, Ishikawa Consulting was hired to shore up Marketing and Product Management teams for a critical marketing and sales initiative launching a new product line.

After carving out a strong position in the market, ChosenSecurity was acquired by PGP/Symantec.

Chosen Security was a SaaS On-Demand Security and Identity Management startup challenging entrenched market leaders. Ishikawa Consulting was originally hired to drive a fundraising project. The resulting investor presentation and due diligence book led to a smooth and successful funding round.

Subsequently, with funding in place, the CEO brought us back in to support strategic planning. Jim Ishikawa worked closely with the CTO to prepare a Strategic Growth Plan, and prepared the rest of the Executive Team to gain buy-in from the Board.

In a third engagement, Ishikawa Consulting was hired to shore up Marketing and Product Management teams for a critical marketing and sales initiative launching a new product line.

After carving out a strong position in the market, ChosenSecurity was acquired by PGP/Symantec.

  • I have worked with Jim on at least three of my companies. He has a great strategic mind and we achieved tremendous value from each engagement. He can develop a strategic plan as well as roll up his sleeves to execute tactical functions. I highly recommend Jim and fully intend to continue working with him, as he has been important to the success of multiple businesses.

    Neal Creighton

    President & CEO, GoSecure, Inc.

  • Jim was a great help to me in completing our due diligence and preparing the investment memo for an expansion round to fund the turnaround at GeoTrust. Subsequently, he helped our young CEO raise two more outside rounds, while driving a very successful marketing program for the turnaround. His track record of successful companies and happy investors speaks for itself.

    Zenas Hutcheson

    Managing General Partner, Vesbridge Partners

  • I worked with Jim on strategic planning at both ChosenSecurity and GeoTrust. Jim was extremely effective at helping me size the market, and identify our best opportunities. In both cases, the strategic plans he helped create, led to increased growth, and ultimately successful acquisitions, for both companies.

    John Adams

    CTO, ChosenSecurity & EVP Engineering and Operations, GeoTrust

  • Jim was the saviour of our "go to market" strategy at GeoIQ. He first joined us as a consultant, then as an interim VP of Marketing. Parachuting in to lead our product team, Jim built a robust marketing plan, including the implementation of a first-of-its-kind social media PR campaign. The traction generated by Jim’s work helped us close a B round and led to a successful acquisition of the company.

    Sean Gorman

    CEO & Founder, FortiusOne & GeoIQ

  • We hired Ishikawa Consulting to provide marketing support to our portfolio companies. In one case, Jim Ishikawa served as Interim VP Marketing for a very innovative and successful company launch, which leveraged the new social media channels, just coming online at the time. In all cases, we were very pleased with the ability to hit the ground running, address any aspect of the marketing lifecycle, and get results fast.

    Mark Grovic

    General Partner and Founder, New Markets Venture Partners

  • I was first introduced to Jim by one of our investors, and we hired him to help roll out our product. He developed all of the key marketing materials, but what really amazed me was his genius at bridging the gap between technology and people. I knew we had something good. He brought it to life for our customers and made it great.

    Betsy Nichols

    CTO & Cofounder, ClearPoint Metrics

  • Jim helped several of JK&B Capital’s portfolio companies over the years. I appreciated his ability to combine the public-company discipline needed for long-term success with the fast innovative startup mindset needed for near-term success. He was especially effective at becoming part of the team and leading in a way that our young teams readily bought in to.

    Marc Sokol

    Partner, JK&B Capital

  • On the recommendation of one of our potential investors, we hired Jim as Interim VP Marketing and he became the fourth member of our startup team. His marketing skills and industry experience were invaluable as we raised our A-round and launched the company. Even after we hired full-time marketing staff, I continued to rely on his advice and guidance as Marketing, Sales, and Operations issues arose.

    Mark Komisky

    CEO & Cofounder, Bluefire Security Technologies

  • We were introduced to Jim Ishikawa by one of our investor partners at Bluefire Security, where he was serving as Interim VP Marketing. We liked his deep experience in the Security Market, which helped the company gain traction quickly. Over time, we brought him in to work with other portfolio companies in various stages including, turnaround, expansion, and market research.

    Tasha Seitz

    General Partner, JK&B Capital

Thoughts at the edge

Thoughts at the edge

Thoughts at the edge

Thoughts at the edge

About Ishikawa

About Ishikawa

About Ishikawa

About Ishikawa

Ishikawa Consulting was founded by Jim Ishikawa in 2001, following stints at large public and startup technology companies. Originally trained as an engineer, he has technical depth across many sectors. That, coupled with his extensive operating experience across the product, market, and business lifecycles, enables him to see the forest and the trees simultaneously — strategy and tactics, markets and customers, technologies and products — to develop and implement winning business strategies for clients. While all engagements start with Jim, we tap a robust affiliate network for specific client needs.

Ishikawa Consulting was founded by Jim Ishikawa in 2001, following stints at large public and startup technology companies. Originally trained as an engineer, he has technical depth across many sectors. That, coupled with his extensive operating experience across the product, market, and business lifecycles, enables him to see the forest and the trees simultaneously — strategy and tactics, markets and customers, technologies and products — to develop and implement winning business strategies for clients. While all engagements start with Jim, we tap a robust affiliate network for specific client needs.

Ishikawa Consulting was founded by Jim Ishikawa in 2001, following stints at large public and startup technology companies. Originally trained as an engineer, he has technical depth across many sectors. That, coupled with his extensive operating experience across the product, market, and business lifecycles, enables him to see the forest and the trees simultaneously — strategy and tactics, markets and customers, technologies and products — to develop and implement winning business strategies for clients. While all engagements start with Jim, we tap a robust affiliate network for specific client needs.

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